Meta Expands Muse AI Agent to Small Businesses
Meta is expanding its AI agent Muse to small businesses, integrating with various tools.
"Meta's Muse for small businesses is here, integrating with all your favorite tools. Get ready for AI to help run your business and find new customers."
Meta announced the expansion of its AI agent Muse to small businesses, aiming to help owners manage their operations and acquire new customers. This expansion includes integrations with platforms such as Shopify, Dropbox, Slack, Asana, Box, Canva, Figma, Granola, HighLevel, Intuit QuickBooks, Klaviyo, Lovable, Notion, Stripe, and Zoom. Muse can also connect with Instagram professional account analytics, Facebook Pages, and Meta ad accounts.
The tech giant states that Muse can identify what a business sells, its brand voice, and common customer inquiries. Muse for Small Business is available for free with usage limits, with subscription plans offered for increased usage. This initiative follows the introduction of "Meta Enterprise Platform," a new effort to extend Meta's AI offerings to businesses and corporate clients. Meta has hired Chirantan “CJ” Desai, formerly CEO of MongoDB, to lead this new enterprise initiative, which will bring Meta's full technology stack, including Muse, Meta Business Agent, Muse API, and Muse Code, to businesses and developers.
This move signifies Meta's push beyond the consumer AI market into the enterprise sector. The company aims to leverage an AI agent with comprehensive operational context to be more effective than standalone chatbots, competing with rivals like OpenAI and Google. The rollout of the Meta Enterprise Platform builds on the earlier success of Muse, which topped app charts in the U.S. and Canada.
This expansion provides small businesses with an integrated AI tool to streamline operations, manage sales, marketing, and customer interactions. It could help businesses save time and enhance efficiency by connecting with existing software, potentially improving customer acquisition and overall business management.
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