Webflow occupies a peculiar position in the website builder landscape: it's too complex for people who want simplicity, yet not powerful enough for developers who'd rather just code. But for that sweet spot in between—marketing teams, agencies, and businesses wanting custom-looking sites they can manage themselves—it's become something of a secret weapon, even if the 'AI' label they've slapped on recently is doing some heavy lifting.
Webflow is exceptional at what it actually does—giving you professional design control without code—but you should ignore the AI positioning entirely. Buy it if you're willing to invest learning time for long-term design flexibility and content management power, skip it if you need quick setup or genuine AI assistance.