I've watched Squarespace evolve from the darling of design-conscious creatives to a surprisingly capable AI-enhanced platform that still hasn't lost its visual sophistication. The AI features they've rolled out over the past year won't blow your mind, but they also won't embarrass you—which matters more than most reviews admit when you're representing your business online.
Squarespace AI is the right choice for professionals who understand that looking credible online is worth paying for, but not for those who need bleeding-edge AI capabilities or extensive customization. If your business competes on taste and presentation, and you'd rather spend time serving clients than managing websites, the premium is justified. But if you're chasing features or pinching pennies, look elsewhere.