I've watched dozens of 'AI website builders' promise the moon and deliver geocities-era garbage. So when Durable claims it can build your entire business website in 30 seconds, skepticism is warranted. Here's the surprise: it actually works, and the results are legitimately usable—though 'usable' is doing some heavy lifting in that sentence.
If you're a service business owner who's been procrastinating on getting a website live, Durable is probably the kick you need—just set expectations that you're getting 'good enough fast' rather than 'exceptional eventually.' It's genuinely impressive for rapid deployment, but plan to graduate to something more robust once your business grows beyond straightforward service offerings and you need real customization.