Cold email is having an identity crisis. Half the market insists it's dead, while the other half is booking meetings daily using the exact same channel. Lemlist plants its flag firmly in the 'cold email works if you do it right' camp, offering a platform that combines personalization, deliverability infrastructure, and multichannel sequencing in a package that doesn't require enterprise budgets or a sales ops team to operate.
Lemlist is a legitimate choice for B2B teams serious about cold outreach who want multichannel capabilities without enterprise pricing. If you're running consistent outbound campaigns and value deliverability, it's worth the investment—just don't expect the AI features to write your campaigns for you. Solo operators doing occasional outreach should consider cheaper alternatives first.