I've watched countless cold emails from clients land in spam folders, burning domains and wasting thousands in tooling costs. Instantly caught my attention not because it promises revolutionary AI (it doesn't), but because it solves the unglamorous infrastructure problems that actually kill cold email campaigns: deliverability, account management, and scaling without breaking the bank.
If your business lives or dies by cold email volume and deliverability, Instantly is an easy yes—the unlimited accounts and solid warm-up infrastructure justify the cost immediately. Pass if you're expecting cutting-edge AI to write your campaigns or need deep CRM integration, because you'll be disappointed by the surface-level intelligence and basic reporting.