Tally
Tally is a refreshingly simple form builder that nails the basics with unlimited responses on its free plan and genuinely beautiful templates, but its AI features are barely worth mentioning. If you need elegant forms without the Typeform price tag, it's excellent—just don't come expecting sophisticated AI capabilities.
Tally.so earns a strong operational score anchored by a 4.8/5 G2 rating across 109 reviews, an unusually generous free tier with unlimited forms and submissions, 10+ native integrations including Zapier/Make/n8n plus a public API, and near-perfect ease-of-setup scores (9.5/10); minor deductions reflect the absence of a visual logic editor and limited native analytics.
Trust is moderate: Tally benefits from EU/Belgium hosting, full GDPR compliance with a DPA, and no known security incidents, but is penalized by the absence of SOC 2 or any third-party security certification, ambiguous language in its privacy policy around using data to 'improve the tool' with no explicit AI-training opt-out, and a bootstrapped single-product company structure that lacks external auditing pressure.
Market score is held back by Tally's fully bootstrapped structure (no VC signal), a relatively modest G2 review count (~109) that lags category leaders like Typeform (965), and indie/startup-focused ecosystem positioning without named enterprise customers, though the $5M ARR trajectory and active MCP/AI narrative provide meaningful upside signals.
Infrastructure is solid for a consumer-oriented form builder: the API is date-versioned with documented token auth and an active changelog updated through April 2026, plus noteworthy MCP support (Claude, ChatGPT, Cursor) and full webhook documentation; scores are capped by the absence of official Python/JS SDKs, undocumented rate limits (−8 pts penalty), and no confirmed SLA document.
I'll say this upfront: Tally's 'AI features' are about as impressive as calling autocomplete artificial intelligence. But here's the thing—I've been using it for eight months anyway, and it's become my default form builder. Sometimes a tool wins not by doing everything, but by doing the right things exceptionally well.
Frequently asked
What is Tally?
Tally is a refreshingly simple form builder that nails the basics with unlimited responses on its free plan and genuinely beautiful templates, but its AI features are barely worth mentioning. If you need elegant forms without the Typeform price tag, it's excellent—just don't come expecting sophisticated AI capabilities.
How much does Tally cost?
Tally uses a freemium pricing model. See the pricing breakdown above for current plans.
What is Tally best for?
Tally is best suited for productivity.
What is Tally's StackScore?
Tally scores 73/100 on Instawhat.ai's independent StackScore™ — a solid, competitive option.