Make
Make is a visually-driven workflow automation powerhouse that sits comfortably between Zapier's simplicity and n8n's raw developer complexity — offering 3,000+ integrations, branching logic, and a genuinely free entry tier at a price point that makes Zapier blush. The September 2025 credit-system overhaul and notoriously slow customer support are the two rough edges that keep it from a perfect score.
Make scores well on core utility with 4.6/5 G2 rating, 1,600+ native app integrations, free tier with meaningful capabilities, public API, and Zapier/Make listed broadly — but 274 G2 reviews is modest and multiple breaking changes in 2026 introduce workflow friction.
No SOC 2 or security certifications found in evidence, privacy posture is undocumented in research, and multiple breaking API changes with deprecations in 2026 raise reliability concerns; Celonis ownership provides some stability signal but trust infrastructure documentation is thin.
Make shows ~$52.6M ARR and 350–478 employees indicating established mid-market traction, but traffic (104K/month vs Zapier's 5.5M), review count, and backlink profile lag heavily behind category leader; Celonis acquisition is now 6 years old with no recent independent funding signal.
Make CLI launched April 2026, v2 API with versioning and filtering, tiered rate limits documented, and changelog actively updated through October 2026 indicate strong developer investment — penalized slightly for multiple breaking changes creating deprecation risk and no OpenAPI spec confirmed.
Automation tools promise to save you time — but most of them waste it first. Make (formerly Integromat) is the rare exception: a visual canvas that actually rewards the time you invest in learning it, connecting 3,000+ apps with branching logic, error handling, and AI orchestration that would make a developer nod approvingly. It's the automation platform that grew up without losing its soul.
Frequently asked
What is Make?
Make is a visually-driven workflow automation powerhouse that sits comfortably between Zapier's simplicity and n8n's raw developer complexity — offering 3,000+ integrations, branching logic, and a genuinely free entry tier at a price point that makes Zapier blush. The September 2025 credit-system overhaul and notoriously slow customer support are the two rough edges that keep it from a perfect score.
How much does Make cost?
Make uses a freemium pricing model. See the pricing breakdown above for current plans.
What is Make best for?
Make is best suited for productivity.
What is Make's StackScore?
Make scores 68/100 on Instawhat.ai's independent StackScore™ — a solid, competitive option.