Make
Make is a visually-driven workflow automation powerhouse that sits comfortably between Zapier's simplicity and n8n's raw developer complexity — offering 3,000+ integrations, branching logic, and a genuinely free entry tier at a price point that makes Zapier blush. The September 2025 credit-system overhaul and notoriously slow customer support are the two rough edges that keep it from a perfect score.
Make earns strong marks for 3,000+ integrations accessible on all plans, a robust free tier, and active weekly changelog updates through October 2026, though a steeper learning curve than Zapier and the August 2025 credit-pricing shift introduce friction and value unpredictability for branchy workflows.
No SOC 2 or security certification data was surfaced in the evidence, no privacy policy details were found, and funding/ownership structure (Celonis acquisition) adds some governance ambiguity, keeping trust scores moderate despite the platform's scale and revenue.
With 350,000+ organizations, ~$52.6M ARR, steady G2 presence (274 reviews, 4.6/5), and strong ecosystem positioning as a named Zapier alternative in major comparison contexts, Make shows healthy adoption velocity and market signal, though no VC funding rounds are on record.
The TypeScript SDK released in spring 2025, documented REST API with OAuth 2.0, rate limiting, pagination, and comprehensive reference docs, plus weekly changelog updates through October 2026, demonstrate strong and active developer infrastructure, with minor gaps in public GitHub activity and SLA documentation.
Automation tools promise to save you time — but most of them waste it first. Make (formerly Integromat) is the rare exception: a visual canvas that actually rewards the time you invest in learning it, connecting 3,000+ apps with branching logic, error handling, and AI orchestration that would make a developer nod approvingly. It's the automation platform that grew up without losing its soul.
Frequently asked
What is Make?
Make is a visually-driven workflow automation powerhouse that sits comfortably between Zapier's simplicity and n8n's raw developer complexity — offering 3,000+ integrations, branching logic, and a genuinely free entry tier at a price point that makes Zapier blush. The September 2025 credit-system overhaul and notoriously slow customer support are the two rough edges that keep it from a perfect score.
How much does Make cost?
Make uses a freemium pricing model. See the pricing breakdown above for current plans.
What is Make best for?
Make is best suited for productivity.
What is Make's StackScore?
Make scores 72/100 on Instawhat.ai's independent StackScore™ — a solid, competitive option.