Cohort
Cohort is a Smart Loyalty Platform designed to layer modern engagement experiences—think Instagram challenges, Strava runs, TikTok shares—on top of your existing loyalty program without replacing it. It's built for CRM and loyalty managers who want to move beyond points-for-purchase into experiential engagement, with strong native integrations and a no-code campaign builder that actually works.
getcohort.com is a Smart Loyalty and Social Engagement platform (not a customer success health-score tool as described); it offers a visual campaign builder with 50+ experience types and confirmed brand deployments, but no public pricing, no G2 listing, and very limited independent user reviews triggered auto-penalties of −15 pts.
A GDPR-compliant privacy policy with processor agreements exists, and acquisition by Brevo (a €500M-round unicorn) provides strong company stability, but no SOC 2 certification was found, no public status page exists, and AI training opt-out language is absent, holding trust to a moderate level.
Cohort was acquired by Brevo in September 2025 for its social loyalty capabilities and counts recognizable enterprise clients (Etam, AMI), but review volume across all platforms is minimal (<20 total) and the original $3.47M seed round from February 2023 is now over 36 months old with no standalone post-acquisition funding signal.
A documented REST Merchants API with Svix-powered webhooks and two public JavaScript SDKs exist, but both GitHub repositories show last commits dated February 19, 2025 (~16 months of inactivity), triggering the −15 pts zero-commits-in-180-days penalty alongside −8 pts for undocumented rate limits.
Most loyalty programs reward purchases. Cohort rewards Instagram posts, Strava runs, and TikTok shares. It's a Smart Loyalty Platform that layers experiential engagement campaigns—challenges, treasure hunts, social media actions—onto your existing loyalty infrastructure without replacing it. Built for marketers tired of points-only programs and IT tickets, Cohort offers a no-code builder with 50+ native integrations that actually work.
Frequently asked
What is Cohort?
Cohort is a Smart Loyalty Platform designed to layer modern engagement experiences—think Instagram challenges, Strava runs, TikTok shares—on top of your existing loyalty program without replacing it. It's built for CRM and loyalty managers who want to move beyond points-for-purchase into experiential engagement, with strong native integrations and a no-code campaign builder that actually works.
How much does Cohort cost?
Cohort uses a paid pricing model. See the pricing breakdown above for current plans.
What is Cohort best for?
Cohort is best suited for sales.
What is Cohort's StackScore?
Cohort scores 44/100 on Instawhat.ai's independent StackScore™ — a mixed pick — review the breakdown before committing.