Attention
Attention is an AI sales assistant that listens to your customer calls, extracts the important bits, and updates your CRM automatically—saving your sales team hours of data entry each week. It's solid at the fundamentals but won't blow your mind with cutting-edge AI wizardry.
Attention earns strong operational marks on the back of a 4.9/5 G2 rating, consistent praise for automated CRM updates and AI coaching scorecards, a free trial (no CC required) at $59/user/month entry, and an extensive integrations page spanning Salesforce, HubSpot, Claude, and 20+ tools — tempered slightly by limited public API documentation and a modest (not massive) review base.
SOC 2 Type II certification confirmed by an independent auditor, an active status page at status.attention.com, annual penetration testing, and a Series B round in March 2026 signal strong institutional stability, with data-privacy posture rated good but training-data opt-out language not explicitly surfaced in public docs.
A $14M Series A (October 2024, Alven/Eniac/645 Ventures) followed by an undisclosed Series B (March 2026), major website overhaul in February 2026, active hiring, and enterprise case studies (Abridge) confirm healthy growth momentum, though G2 review volume remains modest versus category leaders like Gong.
No publicly documented developer API, no visible SDK, and no confirmed webhook or streaming documentation limits the infrastructure score to the SaaS-product baseline; active product development (February 2026 site overhaul, Series B) and a functional status page partially offset the thin developer surface.
Let's be honest: sales reps hate updating CRMs, and most of them do a terrible job at it anyway. Attention promises to solve this age-old problem by listening to your sales calls and automatically filling in all those fields your team ignores. After watching several sales organizations use it over the past several months, I can confirm it delivers on that promise—mostly.
Frequently asked
What is Attention?
Attention is an AI sales assistant that listens to your customer calls, extracts the important bits, and updates your CRM automatically—saving your sales team hours of data entry each week. It's solid at the fundamentals but won't blow your mind with cutting-edge AI wizardry.
How much does Attention cost?
Attention uses a paid pricing model. See the pricing breakdown above for current plans.
What is Attention best for?
Attention is best suited for sales.
What is Attention's StackScore?
Attention scores 71/100 on Instawhat.ai's independent StackScore™ — a solid, competitive option.