Meta Launches Pocket AI App for Generative Games
Meta has quietly launched Pocket, an AI app for generating and sharing interactive mini-games.
"Meta's new Pocket app lets you whip up games with AI. Get ready for a flood of 'vibe-coded' mini-games, whether you asked for them or not."
Meta has quietly launched Pocket, an experimental AI app that allows users to generate and share interactive mini-games using text prompts. The app is described as a "creative platform for making and sharing gizmos," which are the interactive experiences created within the app. Pocket also features a scrollable feed where users can play games made by others.
The software is a result of Meta's acquisition of the team behind the gaming platform Gizmo. Pocket shares similarities with Gizmo's original app, which also offered a way to build interactive experiences using written AI prompts and included a discovery feed. According to Appfigures, Pocket was first launched on June 29, 2026, on the App Store and Google Play.
This launch signifies another step in Meta's efforts to make AI creation tools more accessible. It extends previous initiatives, including AI-generated images via the Meta AI app and AI videos through the Vibes app. Meta has also integrated AI features across its social platforms and into its video-editing app, Edits.
This launch indicates Meta's continued investment in generative AI for consumer applications, potentially expanding the market for AI-powered content creation. For businesses, it highlights the growing trend of user-generated interactive experiences and the potential for new forms of engagement.
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